Tomi Friman is the co-founder, designer and art director of CTRL Clothing, a brand fusing urban street wear and contemporary fashion. Over the years CTRL has created distinctive style, succeeding in bringing a touch of something unexpected into each collection.
Friman has regularly brought his personal interest in environmental issues into the collections, and designed graphics related to charity organizations. He has, for instance, used Amnesty International logos on CTRL’s skateboard decks with the text "Hello Africa. Tell me how you’re doing."
Incorporating environmental issues with his products is Friman’s way of making teenagers aware of political questions. Friman feels CTRL’s clientele consists of well-informed young people who will listen to what they have to say.
In addition to the Finnish youngsters, CTRL’s target audience is teens and young adults all around the world. Currently CTRL clothes are distributed internationally from high-end stores in Hong Kong to European underground skate stores.
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