2019 JAN–FEB Residency
Designer Linda Bergroth enjoys the experimental aspects of her work
Multidisciplinary designer Linda Bergroth doesn’t want to limit herself to just one medium. Lately, she has been focusing on experimental, installation-like designs, such as the Koti Sleepover experience in Paris, 2017, and the Zero Waste Bistro realized in collaboration with FCINY for New York’s design week in 2018. Bergroth will spend Jan – Feb 2019 in residency in New York.
Helsinki- and Paris-based designer Linda Bergroth studied furniture design at the University of Art and Design in Helsinki and architecture at the École d’Architecture Paris-Malaquais. She moves fluently between different mediums from industrial design and interior architecture to set design. Currently, Bergroth is working on this spring’s main exhibition of Design Museum, Helsinki, that will display work by the COMPANY design studio from the past decade, as well as on a personal project that is still under wraps.
“Each one of the different mediums that I use, feed my creativity in their own, unique way”, Bergroth explains. “My focus points change with time. I like to engage in both shorter projects that allow me to perhaps be a bit more experimental, as well as long-term projects in which I can utilize the insight and new ideas that I’ve gained from the more experimental ones.”
One of these experimental projects was Zero Waste Bistro, an immersive dining experience built for WantedDesign Manhattan during NYCxDESIGN in May 2018 using only next-generation upcycled and recyclable materials. The installation, created in collaboration with designer Harri Koskinen, Helsinki-based restaurant Nolla and FCINY, featured a zero waste tasting menu, daily talks, and workshops, as well as iconic Finnish furniture and tableware. The project focused on themes of circular economy, new material innovations, and sustainable design.
“I wanted to give the theme zero waste a visual representation that would be so inspiring and surprising that it would draw people in and make them curious about the deeper thoughts behind the installation. The exhibition space itself was challenging as it was very narrow, but we ended up working with it and exaggerating the unusual shape to create a room that almost resembles a zero in its shape.”
The bold visual choices worked: Zero Waste Bistro was the most Instagrammed feature of the 2018 NYCxDESIGN, and has been shortlisted for the 2019 Frame Awards in the Sustainability category. This is not the first time Bergroth’s designs have gone viral: in 2011, a photo of her garden shed that doubles as a bedroom at her summer place in Finland, was one of the most shared pictures on Pinterest.