STRAIGHTFORWARD

The STRAIGHTFORWARD New Finnish Design event (2010) showcased young and more established designers side by side by presenting innovative solutions to matters of everyday life. Industrial designer Paula Bello and interior architect Teemu Oksanen co-curated the exhibition, which was held at the Meatpacking District during New York design week. The focus was on contemporary interpretations of the traditional values that made Finnish Design world famous sixty years ago. 

The event consisted of an exhibition, a lounge area, a pop-up store, and a website and it showcased over fifty individual designers and design-oriented companies. The theme was further explored in a documentary film screened in the lounge and in a series of side events. 

Straightforward was organized by the Finnish Cultural Institute in New York and the Consulate General of Finland in New York in collaboration with Huippu Design Management and local partners Meatpacking District Initiative and ABE NYC.

The partnering educational institutions were Aalto University and Parsons the New School for Design. Straightforward was supported by Digium, Ministry of Education and Culture in Finland, Private Case, Ministry for Foreign Affairs of Finland and World Design Capital Helsinki 2012.