925 DESIGN

925 Design is a creative project and design agency that helps people to accomplish more in their work without the risk of burning out. The Finnish Cultural Institute in New and the Consulate General of Finland invited the founder of the agency, Saku Tuominen, to host a seminar as a part of the New Museum’s biennial festival IDEAS CITY on May 2013. 

Tuominen shared his insights into today’s hectic work culture and offered New Yorkers innovative tools for reforming their work routines. It is highly important to re-think the ways one uses his/her time in the work environment, Tuominen stressed. The time in itself is not the problem but the way it is used is. The integration of design thinking into work life, and more efficient usage of time, become the untapped capital in Tuominen’s scenarios. 

925 Design is a design agency for smarter and more efficient office work. The agency believes the key to productivity and success lies in effective ways of working, out-of-the-box thinking and active self-management. 925 Design help companies to improve their competitiveness by steering their attention to repetitive everyday habits. By changing the working habits, 925 Design helps people in the fight against fragmentation, confusion and stress. 

925 Design offers design services for companies, organize events and publish articles and videos for those wishing to revolutionize their work life. They help companies to identify inefficient habits and guide them in shaping those habits into more functional ones. Their work is based on both research and observation. 925 utilize design thinking and test different models until a suitable solution is found. 

IDEAS CITY is a biennial Festival in New York City that includes conferences, workshops, an innovative Street Fest around the Bowery, and more than one hundred independent projects and public events that are forums for exchanging ideas, proposing solutions, and accelerating creativity. For the IDEAS CITY Festival 2013 edition, which centered around the theme of Untapped Capital, participants focused on the resources that are under-recognized or underutilized in our cities.

The Redesigning 925 seminar was held at the charismatic Crosby Street Hotel in New York on May 3, 2013. Crosby Street Hotel is one of the eight Firmdale Hotels owned by Kit and Tim Kemp, and is situated in the heart of New York's SoHo neighbourhood. Kit Kemp has designed the interiors of each boutique hotel in her unique personal way that reflects a fresh, modern English style.